UX / ART DIRECTION / BRANDING
Hootvapes wanted to bring a fresh, new, beautiful online shopping experience to the vaping community. The current state of online vaping retail stores are only meeting the status quo. Hootvapes wanted to change all that with large imagery, clean design, and a delightfully hassle free purchasing experience. Community engagement, and blog design was big focus as well, since part of the strategy was to become a place for quality products, reviews, and vape culture discussion.