DESIGN DIRECTION / UX
The creator dashboard is the unsung hero of the Reelhouse platform. The challenge was to present a host of basic and advanced features in a way that was simple, clear, and uncomplicated. The clean interface clearly guides creators through the process of setting up their film, while also easing them into utilizing more complex tools like metrics and analytics.
Filmmakers are artists first, and not necessarily business minded. I used the data collected for each film and displayed it in a way that was inviting and easy to comprehend by those unfamiliar with data visualization.