PRODUCT DESIGN / UX / ART DIRECTION
I was tasked with designing a web platform from the ground up and had the challenge of creating a new story telling experience targeting both filmmakers and their audiences. It’s where audiences can watch films in a new way, follow, purchase, and discover new films and their creators. This involved establishing the overall look and feel, conceptualizing and designing features, branding, and digital marketing strategies (acquisition & retention). It started as a responsive web experience, but quickly expanded to mobile devices, media centers, and braving the new frontier of VR (coming soon).
The home page had the goal of capturing both audiences. It had to strike a balance between being a destination site for thousands of films, provide a home for their unique stories, as well as a service for filmmakers.