PRODUCT DESIGN / UX / ART DIRECTION
As a founding team member of Reelhouse, I was tasked with designing a web platform from the ground up and achieving the goal of creating an experience that captured both filmmakers and their audiences. This involved establishing the overall look and feel, planning, conceptualizing and designing features, branding, and digital marketing strategies (user acquisition/retention).
The home page had the goal of capturing both audiences. It had to strike a balance between being a destination site, as well as a service for filmmakers. I achieved this by strategically layering the content and messaging in a way that guides both user types to their objective. A/B testing was leveraged to dial in its effectiveness, and maximize conversion rates.