DESIGN DIRECTION / UX / CONTENT STRATEGY
Slipstream, a product by Reelhouse, is Netflix for action/adventure sports. Leveraging the metrics gathered from Reelhouse, we discovered an opportunity to expand into the SVOD landscape as a first mover. Slipstream was designed and launched in just under 3 months. Time to market, customer growth, rapid design and development was our goal. UX and product design was kept simple yet effective. Many touch points are designed throughout the user experience to measure and collect feedback, creating a feedback loop for data-driven design.
Apart from product design, I also developed the lifecycle marketing campaign. Each message is carefully crafted and designed to appear in the inbox at the perfect time. User actions are collected, providing us the opportunity to tweak each design and message for maximum conversions.