Reelhouse needed a video player that went beyond the status quo. It had to remain familiar to the user, yet provide a unique viewing experience, be embeddable and embody the unique core Reelhouse features.

Some key elements designed were pre and post viewing experiences, which made it easy for the audience to buy the film, and also show them related content to watch, ultimately bringing them to Reelhouse. It had to be instantly recognizable, include core features of ‘Liking’ and ‘Watch Later’, and be responsive to all sizes and dimensions.